Product mix

Product mix the composite group of products that an organisation makes available to customers (250) Product modification changing one or more characteristics of a firm's product (300) ...

Product Mix Consistency - the degree of closeness or relatedness between product lines in the product mix. See Product Line; Product Mix.

product mix The full set of products offered by an organization e.g., books, videos, storyhours, etc.

Product mix: the total sum of all the product items and their variants offered by an organisation.

Product Audit a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to assess the available opportunities.

Product Mix Level - At this level responsibilities include two or more category product lines that are directed to different product categories.

Thus all products within a product line are related, but may vary in terms of size, color, quality etc. The product line is part of the broader product mix, which is the full suite of products offered by the company. Wikipedia Top ...

See also: Product, Market, Offer, Marketing, Needs