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Product mix

Marketing & Web  Product marketing manager  Product Modification

Product mix: the total sum of all the product items and their variants offered by an organisation.

The set of all product lines and items that a particular business offers for sale to buyers
Product quality ...

Product Mix Strategy
Development of a successful product mix strategy depends on analyzing existing products for market growth and market share.


the degree of closeness or relatedness between product lines in the .

Product mix strategies - Company can add new product lines, thus widening the product mix. - Company can lengthen the existing product lines to become a more full line company.

The full set of products offered by an organization e.g., books, videos, storyhours, etc.

Product Mix - the variety of distinct product lines and items manufactured or distributed by an organization.

Product Mix Consistency - the degree of closeness or relatedness between product lines in the product mix.

A is also one of the 4 Ps or the marketing strategy. It includes the product idea (features, accessories, installation, warranty, and product lines), packaging, and labeling.

In contrast, the firm's product mix describes the combination of different product lines that the firm holds.

Price-setting logic must be modified when, the product is part of a . In this case, the firm searches for a set of prices that maximizes profits on the total mix.

The best online merchants I know are experts in their field - reflected by their product mix, the merchandising of their website, and the helpful content in buyers' guides, expert reviews, and product FAQs.

Thus all products within a product line are related, but may vary in terms of size, color, quality etc. The product line is part of the broader , which is the full suite of products offered by the company.
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See also: See also: Customer, Offer, Market, Mix, Product

Marketing & Web  Product marketing manager  Product Modification

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