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Product Modification

Marketing & Web  Product mix  Product offer
04/25/2014

product modification
any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand ...


Brand Revitalization - strategy employed when a brand has reached maturity and profits begin to decline; approaches to revitalization may include one or all of market expansion, product modification or brand repositioning.

See also: See also: Purchase, Campaign, Communication, Concept, Strategy

Marketing & Web  Product mix  Product offer
04/25/2014

 
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