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Product Modification

Marketing & Web  Product mix  Product offer

Product Modification

any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product ... more ...


Brand Revitalization - strategy employed when a brand has reached maturity and profits begin to decline; approaches to revitalization may include one or all of market expansion, product modification or brand repositioning.

See also: See also: Positioning, Price, Place, Product, Personality

Marketing & Web  Product mix  Product offer

 
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