product orientation
a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, ...
Product orientation: an approach to business that centres its activities on continually improving and refining its products, assuming that customers simply want the best possible quality for their money.
Product Concept see Product Orientation. Product Depth (of Line) see Product Line Length. Product Development a growth strategy in which the firm develops new products for existing markets.
 See also: Cycle, Attribute, Variable, Campaign, Communication
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