product portfolio
the mix of products manufactured or distributed by a company, see product mix and product mix width
product portfolio analysis ...
Product portfolio: the set of different products that an organisation produces, ideally balanced so that some products are mature, some are still in their growth stage while others are waiting to be introduced.
This product portfolio matrix classifies product lines into four categories. The BCG models suggests that organisations should have a healthy balance of products within their range. The Boston Consultancy Group classified these products as following: ...
Balanced Product Portfolio - a product strategy in which a firm maintains an even combination of new, growing and mature products.
Analyze your product portfolio using the Boston Matrix.
Oliver is the market leader in handsaws with 40% of the market. Manor Way has only 25%. There is little house building and nowadays many amateurs use power tools.
 See also: Study, Portfolio, Product, Market, Management
  
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