Since the PC product ranges are new the products will start out as a question mark within the ansoffs matrix.
Filling the product range: adding further product items into a product line to fill gaps within the range, for instance introducing additional flavours, pack sizes or packaging formats.
Sales Rally a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
The effects of changing technology, evolving competition and changes in customer needs mean that is most important for an organization to find ways of keeping its product ranges fresh and interesting.
Here we market our existing product range in a new market. This means that the product remains the same, but it is marketed to a new audience. Exporting the product, or marketing it in a new region, are examples of market development.
Brand Leveraging - broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category.
a selling situation in which a salesperson presents a product or product range to a group of buyers from one company or to a buying committee.
growth stage of product life cycle ...
if you sell a range of PC projectors and you are advertising on AdWords using a specific product name as a keyword, you will usually get better results if your landing page is about that specific product rather than about your complete product range.
Often these distributors are retailers, but not exclusively. Sometimes the retailer’s entire product range will be own-label. However, more often, the distributor will mix own-label and manufacturers brands ...
 See also: Range, Product, Market, Marketing, Service
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