product recall
the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable
product strategy ...
According to a Millward Brown study, online videos are better at imparting brand awareness than are traditional television ads with 82% brand awareness and 77% product recall vs.
 See also: Communication, Promotion, Market, Target, Retail
  
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