Product Test: See HUT (Home Usage Test) or Product Placement Study.
Triangular Product Test
A blind test of two similar products to determine the degree to which consumers can differentiate between them. In actual practice, the respondent is permitted to try three products; two are identical, one is different.
Product Testing exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it; ...
a two-phase stage in the development of a new product in which potential buyers are presented first with the idea or description of the new product (concept testing) and later with the product itself in final or prototype form (product testing), ...
The use of experiments has applications for many marketing decision areas including product testing, advertising design, setting price points and creating packaging.
 See also: Marketing, Offer, Research, Product, Needs
  
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