production orientation
a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, ...
Production orientation: an approach to business that centres its activities on producing goods more efficiently and cost effectively, assuming that price is the only factor important to customers.
Core competences are interesting from a traditional marketing point of view since it could be argued that they take a product or production orientation rather than a market orientation.
 See also: Production, Marketing, Marketing plan, Marketing strategy, Behaviour
  
|
RSS
