Promotion mix

Promotion Mix
Marketers have at their disposal four major methods of promotion. Taken together these comprise the promotion mix.

promotion mix
the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations
promotional adaptation ...

promotion mix The various communication techniques such as advertising, personal selling, sales promotion, and public relations/ product publicity available to the marketer to achieve specific goals.

Personal Selling a form of promotion utilising the services of a sales team; one of the major controllable variables (with advertising, sales promotion and publicity) of the promotion mix. See Promotion Mix.

Managing Retailing, Wholesaling, and Physical-Distribution Systems
Designing Communication and Promotion Mix Strategies
Designing Effective Advertising Programs
Designing Direct-Marketing, Sales-Promotion, and Public-Relations Programs ...