promotional budget
the sum allocated in a particular accounting period for expenditure on promotion
promotional campaign ...
an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced
flexible pricing ...
Fixed-Sum-Per-Unit an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
All-You-Can-Afford Method A promotional budgeting technique in which a retailer first allots funds for each element of the retail strategy mix except promotion. Whatever funds are left over are placed in a promotional budget.
The audience for an organization's marketing communication efforts is not limited to just the marketer's target market. While the bulk of a marketer's promotional budget may be directed at the target market, ...
Then I patiently pointed out they were a a Johnny-Come-Lately to a marketplace already dominated by two of the largest corporate players in the country - they had no marketing presence in the industry - they had a minimal promotional budget - and ...
 See also: Promotion, Promotional, Budget, Company, Customer
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