Promotional products

Promotional Products
Among the most widely used methods of sales promotions is the promotional product; products labeled with the brand or company name that serve as reminders of the actual product.

combining marketing elements, including advertising, promotional products, direct mail and public relations, into one cohesive marketing program
marketing model ...

Specialty advertising This is the older term used for Promotional products (see above). It remains a commonly used term by many companies.

See also: Marketing, Purchase, Offer, Allowance, Market