Prospect

Mess it up, and a scared or put-out prospect can spread the word around faster than you can dial the phone. Although you are going to eventually ask some sort of budget question, it is important to understand the dangers in pursuing this information.

Prospect Mailing A prospect mailing is a direct-mail campaign designed to draw in new customers or donors. Topic areas: Fundraising and Financial Sustainability Prospect Mailing ...

Prospect Initiated - Includes leads obtained when prospects initiate contact such as when they fill out a website form, enter a trade show booth or respond to an advertisement.

Prospect If the person is interested in your promotion they become a potential prospect. Customers ...

Prospects - Those persons who may be prospective customers based on a need or desire for the product or service. (Source: Marketing Monthly) ...

Prospects A list of contacts who have been identified and/or qualified as being a potential customer. Response Rate The level of replies to a particular campaign. Usually portrayed as a percentage.

Prospect: A suspect who actively expresses interest in the product or service.

Prospecting developing a list of potential customers (524) Prosperity a period during which unemployment is low and total income is relatively high (47) ...

Prospect A subscriber who actively expresses interest in the product or service. Publisher ...

Prospecting Mailing to get leads for further sales contact rather than to make direct sales. Psychographics Any characteristics or qualities used to denote the life style(s) or attitude(s) of customers or prospective customers.

Prospecting: The process of locating potential customers through outside lists. Prospect List: A list of qualified prospects a company believes is likely to order from them.

Prospect - a potential customer. See Sales Leads; Suspect. Prospecting - the first step in the selling process; the activity of seeking out potential customers. See Sales Leads.

Prospecting: in personal selling, finding new potential customers who have the ability, authority and willingness to purchase.

prospect A potential qualified customer who has the willingness, financial capacity, authority, and eligibility to buy the salesperson's offering.

Group_Prospecti-finding new customers by displaying and demonstrating merchandise at functions, clubs, home parties, etc. See Prospecting. Plain_Vanilla-slang term for a product with only the most basic features, see Bells and Whistles.

MARKET - The prospective customers for a given product or service. MARKETING - The techniques used to attract and persuade consumers. As a direct response agency, MJM keeps marketing goals uppermost in mind in the design of every advertisement.

All people who are prospects for a specific product or service. Contributed by: MarcommWise Staff Up Selling ...

Direct mail Marketing communications delivered directly to a prospective purchaser via the U.S. Postal Service or a private delivery company. Direct marketing Sending a promotional message directly to consumers, rather than via a mass medium.

Sales Leads telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer. Sales Literature printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.

E-Mail Prospecting: Smart Third-Party List Procurement - Nov 22, 2004 Take E-Mail Marketing Copy From Good to Great - Nov 22, 2004 Can the DMA and Interactive Marketers Kiss and Make Up? - Nov 19, 2004 Google Professional Vs.

In regards to an email campaign, the landing page is the page to which the email directs the prospect via a link. A landing page must satisfy all the requirements pertaining to a home page.

A pre-addressed, postpaid envelope that allows a prospect to conveniently respond to an offer. brochureA pamphlet or booklet with four or more pages, often used for sales, promotion, information delivery or image-building.

Determined to find out why sales of its new speakers were tepid despite giddy enthusiasm from male prospects, the retailer sent researchers armed with video cameras to follow prospective customers for two weeks.

The different methods of choosing and organizing your keywords to match your prospective customers’ queries.

Conversion Rate - Conversion rates are measurements that determine how many of your prospects perform the prescribed or desired action step.

Your Website is an excellent way to get qualified names of prospects interested in receiving information. You can then add them to your mailing list.

[1] Targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet.

database A compendium of information on current and prospective users that usually includes demographic data as well as use data, volume and content. This is a privacy issue in American libraries.

Definition: A premium left with prospective customers by a sales person, to remind them of the product or service being sold. Marketing Glossary Marketing Terms and Definitions Word Painting Wear Out Word of Mouth Advertising Vision ...

Database marketing: Using disparate information about customers and prospects that is stored electronically to determine the most effective means and message for communicating with particular groups of those customers and prospects.

Personal Selling Involves oral communication with one or more prospective customers for the purpose of making sales. Personnel Space The area required for employees for changing clothes, lunch and coffee breaks, and rest rooms.

media kit - a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities. meta search engine - a search engine that displays results from multiple search engines.

UNIVERSE All people or target audiences who are prospects for a specific product, service, or message. UPGRADE When commercials air during higher rated viewing dayparts instead of during the lower-rated dayparts as purchased.

Demographic overlay ; Adding demographic data to a prospect or customer list running it through the computer and matching it against other lists that already contain the data.

close - Obtaining the commitment of the prospect in a personal selling transaction. closing date - The final date for contracting to run an ad in a newspaper or magazine.

Keyword Bid: The amount of money an advertiser is willing to spend per click to get a prospect to their site. Keyword Phrase: A series of words used to advertise or search for a particular product, service or type of information in a search engine.

When a resume is sent to prospective agents or publishers, it should contain the author's vital publishing credits, specialty credentials, and pertinent personal experience. Also referred to as the curriculum vitae or, more simply, vita.

Personal Selling -- persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.

In email marketing they are also used to immediately provide information to prospective customers: to send confirmation that the message has been received, to confirm subscriptions, unsubscriptions, posts, etc.

Internet marketing Leveraging the Internet as a means of communicating a company's messaging, attracting prospects and customers, and conducting market research.

Telemarketing - The process of using the telephone as a medium to sell goods and services directly to prospective customers.

Advertising Specialties -- A form on direct promotion in which products that bear the name, address and/or slogan of a business are given away for free to prospective customers. Sometimes called premium promotions.

Concept Testing: It is about a new product idea being tested for its acceptability in the market before a prototype is made. Used as a first stage in screening a new product concept. The potential benefits are put to prospective buyers to test their ...

The Internet capacity to deliver measure indicators makes very important the acquisition cost notion. We speak among others about customer acquisition cost, about prospects or about visitors.

See also: Market, Marketing, Product, Service, Customer