Prospect
Sponsor well-known professional skiers, snowboarders and bobsleigh teams in order to gain some early awareness amongst prospects.
Prospects
A list of contacts who have been identified and/or qualified as being a potential customer.
Response Rate
The level of replies to a particular campaign. Usually portrayed as a percentage.
Prospect: A suspect who actively expresses interest in the product or service.
Prospect " Someone who has been identified as a potential customer or client.
Prospecting " Process of finding potential customers by advertising specifically to groups of non-customers.
Prospecting
Mailing to get leads for further sales contact rather than to make direct sales.
Psychographics
Any characteristics or qualities used to denote the life style(s) or attitude(s) of customers or prospective customers.
Prospective Payment System (PPS): Federally mandated method intended to control Medicare costs under which Medicare pays a fixed reimbursement to hospitals based on the individual's diagnosis rather than on the actual cost of treatment.
prospecting plan
a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting
protectionism ...
Prospecting: in personal selling, finding new potential customers who have the ability, authority and willingness to purchase.
2) Prospect for Introductions
To build a business quickly and to achieve sustained success, you (or your sales staff) must become a master prospector. A well-executed marketing plan will bring clients to your door (or phone).
Takes Prospects Right to the Sale
No other form of communication comes close to turning exposure to promotion into immediate customer action as the Internet, which allows customers to make purchases immediately after experiencing a promotion.
2. When prospecting, vary your creative for both proven and marginal lists. If you mail the same prospects frequently, the least you can do is avoid the monotony of repeating the same mailing or the same formats.
Prospect
If the person is interested in your promotion they become a potential prospect.
Customers ...
Prospect
A potential customer, who may have expressed interest in your brand
Pull strategy ...
Prospecting
finding new potential customers who have the ability, authority and willingness to purchase.
Public Relations (PR) ...
Prospecting: The process of locating potential customers through outside lists.
Prospect List: A list of qualified prospects a company believes is likely to order from them.
a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product
endorsements ...
Up to 95% of prospects on your website are not ready to speak with sales. Lead nurturing empowers B2B marketers to build vital relationships with these qualified prospects before passing them to sales.
MARKET - The prospective customers for a given product or service.
MARKETING - The techniques used to attract and persuade consumers.
All people who are prospects for a specific product or service.
Contributed by: MarcommWise Staff
Up Selling ...
Sales Leads telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.
Cleaning Names A process whereby names and addresses on a customer or prospect list are corrected (addresses standardized; zips corrected; spelling and punctuation corrected; duplicates consolidated, etc.) Cluster A way of dividing ...
In regards to an email campaign, the landing page is the page to which the email directs the prospect via a link. A landing page must satisfy all the requirements pertaining to a home page.
Brand Attributes Functional or emotional associations that are assigned to a brand by its customers and prospects.
Persuasion process The process used by advertising to influence audience or prospect attitudes, especially purchase intent and product perception by appealing to reason or emotion.
Demographics Descriptive data describing the makeup of a given customer or prospect base, and includes information such as age range, gender, education levels, title, zip code, company size and number of More.
Problem Discovery: prospect discovers a need or want.
Search: after discovering a problem look for ways to solve the need or want.
Determined to find out why sales of its new speakers were tepid despite giddy enthusiasm from male prospects, the retailer sent researchers armed with video cameras to follow prospective customers for two weeks.
Of the different parts of an advertisement, the ad title is the first thing that prospective visitors see when the link comes up in a search engine query, whether it is a web page that has paid for paid inclusion, ...
HubSpot is an inbound marketing system that helps your company get found online, generate more inbound prospects and convert a higher percentage of them into leads and customers.
Part of the text message that calls on the prospect to take action.
A U.S. statute effective January 1, 2004 that allows spammers to be fined up to $6 million.
The company launching a new product must first decide on introduction timing, geographic strategy, target market prospects and introductory market strategy. When?
The different methods of choosing and organizing your keywords to match your prospective customers’ queries.
the use of permission-based email to send messages sent to prospective or current customers to notify, inform and educate.
Conversion Rate - Conversion rates are measurements that determine how many of your prospects perform the prescribed or desired action step.
"Request for Proposals" is a system used to obtain bids (proposals) by invitation made by a prospective client to a vendor or vendors. The prospective client is "inviting" specific written offers from vendors, suppliers, contractors, etc.
The process of accumulating and nurturing a list of qualified prospects within your permission marketing database to market to over and over again.
Perform face-to-face surveys of consumers and prospective customers in order to obtain marketing information regarding your business's direction.
[1] Targeted interaction with customers and prospects using one or more media, such as direct mail, newspapers and magazines, television, radio, billboards, telemarketing, and the Internet.
database A compendium of information on current and prospective users that usually includes demographic data as well as use data, volume and content. This is a privacy issue in American libraries.
Definition: A premium left with prospective customers by a sales person, to remind them of the product or service being sold.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Wear Out
Word of Mouth Advertising
Vision ...
These market to sales prospects automatically by sending out sales messages via email.
For example, if you had a page of marketing information, you could ask prospects to send email to "info@yourname.com," the address of your autoresponder. The autoresponder will automatically email the person your information document.
Online marketing
A vehicle for interaction between prospects and your website. It allows any user connected to the Internet to receive, view and act upon advertising messages as well as with organic, or non-paid, listings.
Personal Selling Involves oral communication with one or more prospective customers for the purpose of making sales.
Personnel Space The area required for employees for changing clothes, lunch and coffee breaks, and rest rooms.
Direct mail - Marketing communications delivered directly to a prospective purchaser by post.
Direct marketing - The sending of promotional messages direct to the consumer rather than via a mass medium, e.g. direct mail and telesales.
media kit - a resource created by a publisher to help prospective ad buyers evaluate advertising opportunities.
meta search engine - a search engine that displays results from multiple search engines.
UNIVERSE
All people or target audiences who are prospects for a specific product, service, or message.
UPGRADE
When commercials air during higher rated viewing dayparts instead of during the lower-rated dayparts as purchased.
The ads can be displayed to prospective customers searching for or viewing content related to your keywords and/or ads. You can apply a default ad group bid to all keywords in an ad group or set custom bids for individual keywords.
A commercial message targeted to an advertiser’s customer or prospect.
ad/edit ratio -
The ratio of advertising to editorial pages in a print medium (e.g. 60/40 indicates 60 percent of all pages advertising).
In Email Marketing, the database is the list of prospects to whom emails are sent and can contain additional pertinent information.
to the top
Dead Link ...
close - Obtaining the commitment of the prospect in a personal selling transaction.
closing date - The final date for contracting to run an ad in a newspaper or magazine.
Directive Probes - questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Demographic overlay ; Adding demographic data to a prospect or customer list running it through the computer and matching it against other lists that already contain the data.
When a resume is sent to prospective agents or publishers, it should contain the author's vital publishing credits, specialty credentials, and pertinent personal experience. Also referred to as the curriculum vitae or, more simply, vita.
Targeting - Shaping internet marketing campaigns to attract certain specific groups of prospective clients. Examples of Targeting include women, gun owners, and Medicare recipients.
Personal Selling -- persuasive communication between a representative of the company and one or more prospective customers, designed to influence the person's or group's purchase decision.
Follow Up Series - A series of email messages delivered over time to prospective customers who have requested further information.
As far as Internet marketing is concerned it is not a sales message written on paper and mailed to a prospects mailbox but mostly a one page website designed to close the visitor to actually decide for the promoted product and buy it right away.
In email marketing they are also used to immediately provide information to prospective customers: to send confirmation that the message has been received, to confirm subscriptions, unsubscriptions, posts, etc.
Internet marketing
Leveraging the Internet as a means of communicating a company's messaging, attracting prospects and customers, and conducting market research.
 See also: Market, Marketing, Customer, Product, Service
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