Prospecting " Process of finding potential customers by advertising specifically to groups of non-customers.
Psychographics " Descriptive information about groups of people, such as lifestyle, attitudes, and values.
Prospecting
Mailing to get leads for further sales contact rather than to make direct sales.
Psychographics
Any characteristics or qualities used to denote the life style(s) or attitude(s) of customers or prospective customers.
prospecting plan
a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting
protectionism ...
Prospecting: in personal selling, finding new potential customers who have the ability, authority and willingness to purchase.
2. When prospecting, vary your creative for both proven and marginal lists. If you mail the same prospects frequently, the least you can do is avoid the monotony of repeating the same mailing or the same formats.
Prospecting is all about finding prospects, or potential new customers. Prospects should be 'qualified,' which means that they need to be assessed to see if there is business potential, otherwise you could be wasting your time.
Prospecting
finding new potential customers who have the ability, authority and willingness to purchase.
Public Relations (PR) ...
Prospecting: The process of locating potential customers through outside lists.
Prospect List: A list of qualified prospects a company believes is likely to order from them.
a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product
endorsements ...
Host a prospecting seminar? Usually a lot! What does it cost to build your business from referrals? Virtually nothing! A referral-based business model is always the most profitable.
I look to leverage the full life-time value of my clients.
Centre-of-Influence Method - a prospecting method based on referrals; a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers.
Perry Marshall's Guerilla Marketing for Hi-Tech People is an audio-CD which discusses 21 Guerilla ways to eliminate cold prospecting and wasted advertising money
Bookmark this page ...
Effective Telemarketing Insurance telemarketing Telemarketing industry Telemarketing products Outbound sales Outbound telemarketing companies Outbound telesales Outbound teleservices Outsource telemarketing Telemarketing systems Sales prospecting ...
Prospecting Mailing or telemarketing to prospects who are not yet your customers. Psychographics A way of grouping people by wealth, orientation, hobbies and interests.
 See also: Market, Prospect, Marketing, Customer, Product
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