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psychodrawing
a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands, see qualitative marketing research ...
Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
 See also: Product, Sample, Market, Knowledge, Consumer
  
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