Psychographic segmentation

psychographic segmentation
the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called "state-of-mind" segmentation
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Psychographic segmentation
Psychographic (or “lifestyle') segmentation seeks to classify people accordingly to their values, opinions, personality characteristics and interests.
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Psychographic segmentation
Psychographic segmentation is based on traits, attitudes, interests, or lifestyles of potential consumer groups.

psychographic segmentation Dividing markets into segments on the basis of consumer life styles.

Personality the distinctive character of an individual; used as a basis for the psychographic segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment.

See also: Close, Pricing, Segmentation, Market, Sales