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Psychographics - Definition of Psychographics ...
Psychographics
Is a term that describes people's psychological(as distinct from physical)characteristics. Psychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviour.
Psychographics
Lifestyle- interests, hobbies, activities, interests, opinions, values, media preferences. Everyone has two lifestyles, the one they are in now, and the one they desire to be in, which is usually better than the current one.
Psychographics:
The “why' of consumer research to attempt to explain why consumers behave the way that they do. Research is conducted by observing and analyzing personality traits and values. Very closely related to lifestyle research.
Psychographics " Descriptive information about groups of people, such as lifestyle, attitudes, and values.
Purge " Cleaning technique for mailing lists which removes bad addresses, duplicates, or undesirable names.
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Psychographics
Audience analysis on the basis of psychological factors such as lifestyles, values, and interests and how they affect purchase behavior.
Psychographics
Any characteristics or qualities used to denote the life style(s) or attitude(s) of customers or prospective customers.
Purge
The process of eliminating duplicates and/or unwanted names and addresses from one or more lists.
Psychographics
A means of grouping people based on lifestyle and attitude characteristics, rather than demographic.
Purchase Intention Measurement
A measure of the respondent's attitude toward buying a product or service.
Psychographics: (also known as lifestyle segmentation) defining consumers in terms of their attitudes, interests and opinions.
Psychographics - Identification of personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviors.
Psychographics - Employment of psychological profiling to target consumers.
Publicity - Public relations activities in the form of news items or stories conveying information about a product, service, or idea in the media.
Psychographics
A more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers, such as attitudes, values, emotional responses and ideological beliefs.
Psychographics: The qualities or characteristics of individuals which indicate lifestyle, purchasing habits, attitudes and personal values.
Psychographics A term that describes consumers or audience members on the basis of psychological characteristics initially determined by standardized tests.
Psychographics A way of grouping people by wealth, orientation, hobbies and interests. Pull The percent response to your offer by mail or phone. Purge To eliminate undesirable names from a list.
Target markets are defined in terms of demographics, psychographics, purchase behavior, media or product usage. [edit] Taxonomy Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.
For now, demographics and psychographics are more the driving determinants of Net success- they are much more important factors than profit margin.
demographics, psychographics, behaviors)
What benefits do they seek (i.e., what points-of-pain or problems are being solved)
What factors can affect their purchase or use decision ...
Personality - the distinctive character of an individual; used as a basis for the psychographics segmentation of a market in which individuals of relatively similar personality, with similar needs or wants, are grouped into one segment.
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activities, interests, and opinions (AIO)A measurable series of psychographic (as opposed to demographic) variables involving the interests and beliefs of users. Note, because psychographics are usually expensive to gather, ...
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage.
expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychographics.
based on a customer's prior purchases and the purchases of those who have purchased similar products. This is an example of market segmentation, based on customer behaviour, rather than the more traditional metrics of demographics and psychographics.
 See also: Service, Market, Marketing, Product, Consumer
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