public opinion The consensus view of a population on a topic. public policy A course of action pursued by the government pertaining to people as a whole on which laws rest.
AAPOR: The American Association for Public Opinion Research, a professional association of individuals involved in public opinion and survey research.
There are times when it's important to listen to consumer perspectives. But research is no substitute for vision, and there are instances where, like the poor focus-grouped bachelors, we should learn to shrug off public opinion and start thinking ...
While such groups are not backed directly by the power of a government they can still command a great deal of power especially in terms of swaying public opinion, which sometimes leads to governmental action.
 See also: Opinion, Market, Impact, Close, Research
  
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