public sector Those marketing activities that are a carried out by government agencies for public service rather than for profit.
However, as public sector organizations and not-for-profit organizations adopt the concept of marketing, this need not always be the case.
More recent definitions recognize the influence of marketing upon society.
Non-profit marketing: marketing activities undertaken by organisations which do not have profit generation as a prime corporate objective, such as charities, public sector health care, and educational establishments.
O ...
 See also: Analysis, Consumer, Customer, Sector, Marketing plan
  
|
RSS
