Segmenting Publics in America
Dr. Jill Novak, University of Phoenix, Texas A&M University ...
publics
the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, ...
Publics: any group, with some common characteristic with which an organisation needs to communicate, including the media, government bodies, financial institutions, pressure groups, etc. as well as customers and suppliers.
publics The groups of people that have an actual or possible interest in or impact on the company's efforts to achieve its goals.
Employee Publics the part of a company's public consisting of its employees. See Publics.
Public relations involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communications channels and tools.
the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising
corporate logo
a mark, graphic design, symbol, etc used to identify, and reflect an appropriate image of a company ...
Public Relations Entails any communication fostering a favorable image for a retailer among its publics (consumers, investors, government, channel members, employees, and the general public).
The planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics
Publicity ...
 See also: Market, Consumer, Customer, Marketing, Communication
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