Pull Promotion

Pull promotion
Pull promotion, in contrast to Push promotion, addresses the customer directly with a view to getting them to demand the product, and hence “pull' it down through the distribution chain.

Advertising for which a payment is made and for which commission is paid to the advertising agency.
Also see 'Below the line' and 'Push versus pull promotion'.
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Non-media advertising or promotion when no commission has been paid to the advertising agency. Includes direct mail, point of sale displays, giveaways. See also, 'above the line' and 'push versus pull promotion'.

Distribution -Marketing organizations selling through channel partners can reach the final customer either directly using a pull promotion strategy or indirectly using a push promotional strategy.

Pull Promotion Promotion that addresses the customer directly, intended to get them to demand the product, and "pull" through the distribution chain.
Push Promotion Promotion relies on the next link in the channel - e.g.

See also: Promotion, Advertising, Rough, Retail, Point