pull strategy A marketing strategy emphasizing mass media advertising as opposed to personal selling.
purchasing power parity (PPP) An adjustment in gross domestic product per capita to reflect differences in the cost of living.
pull strategy
promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final ...
Pull strategy: a communications strategy that focuses on the end consumer rather than other members of the channel of distribution.
Pull strategy
A promotional strategy which encourages customers to seek out a product
Purchasing funnel ...
Above a pull strategy (left) push strategy (right).
Communication by the manufacturer is not only directed towards consumers to create demand.
Push & Pull Strategy: Push is a promotional strategy used to increase the sales through sales force and trade promotion that pushes the product through the distribution channel. The chain is: Producers> Wholesalers> Retailers> Consumers.
Pull Strategy The act of creating interest for a specific product within a target audience who then demand the product from channel partners, causing the product to be "pulled" through the More.
The pull strategy is so named since it creates demand for a product by promoting directly to the final customer in the hopes that their interest in the product will help "pull" more product through the distribution channel.
 See also: Product, Rough, Strategy, Market, Promotion
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