Pulsing

Pulsing - scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity.
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Pulsing The use of advertising in regular intervals, as opposed to seasonal patterns.

See Continuity; Pulsing. Floor Price see Price Floor. Fluctuating Demand demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.

the scheduling of media exposures of a particular advertisement or campaign evenly within a given period, see flighting and pulsing
continuity premiums
a series of related premiums offered over a period of six to eight weeks ...