Pupilometrics

pupilometrics
marketing glossary
marketing definitions
Definition: A method of advertising research in which a study is conducted on the relationship between a viewer's pupil dilation and the interest factor of visual stimuli.

Pupilometrics A method of advertising research in which a study is conducted on the relationship between a viewer's pupil dilation and the interest factor of visual stimuli.

PSAs are generally sponsored by a nonprofit institution, civic group, religious organization, trade association, or political group and are usually carried by stations free of charge, but only at times determined by the station.
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See also: Market research, Advertising, Budget, Metrics, Feature