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Purchase allowance

Marketing & Web PurchasePurchase decision

Also referred to as a Purchase Allowance. Off-Premise Buying buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.

 


of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to "load" channels members, also referred to as a purchase allowance ...

See also: Cycle, Function, Differentiate, Allowance, Line extension

Marketing & Web PurchasePurchase decision

 
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