Purge

Purge " Cleaning technique for mailing lists which removes bad addresses, duplicates, or undesirable names.
- R -
Recency " Time since the latest purchase or activity for a person or business.

Merge-purge: The process of combining two or more lists into one while, at the same time, identifying and removing any duplicates.

De Dupe Identifying and consolidating duplicate names usually done in a merge/purge operation.

Also known as merge or purge. Delivered emailThose messages in an email campaign that were successfully delivered into client’s inboxes. Essentially, the number of emails sent, minus the number of bounces and invalid messages.

It has been a full year since the infamous Florida Update rewrote Google's rankings with a massive pre-Christmas purge of previously well placed sites.

* DP is an added costs if you have to merge/purge your lists or "de-dupe" or enhance
them with other data.
** Different costs depend on different levels of qualification.

See also: Control, Insert, Product, Offer, List