push-pull strategy
promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer, see pull strategy and push strategy
pyramid selling ...
See Push Strategy; Push-Pull Strategy. Pulsing scheduling advertising campaigns in fairly regular bursts followed by periods of relative or complete inactivity. See Continuity; Flighting.
 See also: Cycle, Attribute, Variable, Publics, Product offer
  
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