Sales Incentives or Push Money
Since sales promotions are intended to stimulate activity that leads to meeting promotional objectives, it makes sense that these can also apply to those in a channel member's organization who also affect sales.
push money
a direct payment of money offered to the sales force of a reseller by a manufacturer to encourage greater efforts with a particular product or range
push strategy ...
 See also: Market, Allowance, Product, Promotion, Free
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