Push Promotion

Push promotion
Push promotion relies on the next link in the distribution chain - e.g. a wholesaler or retailer - to “push' out products to the customer.

Pull promotion, in contrast to Push promotion, addresses the customer directly with a view to getting them to demand the product, and hence "pull" it down through the distribution chain. It focuses on advertising and above the line activities.

Distribution -Marketing organizations selling through channel partners can reach the final customer either directly using a pull promotion strategy or indirectly using a push promotional strategy.

Push Promotion Promotion relies on the next link in the channel - e.g. a wholesaler or retailer - to "push" products to the customer.
Reach Total number of individual prospects exposed to your message.

See also: Demand, Product, Promotion, Distribution, Rough