Qualified Leads
People or organizations, meeting defined standards and requirements, that you know little or nothing about.
[usage] Public relations campaings often result in more qualified leads than paid advertising - at a fraction of the cost.
Qualified leads
Names and addresses of individuals who have taken a positive action to indicate genuine interest in a given type of offer.
R ...
" surveys to inquirers and qualified leads, using their answers to show that the prospects being targeted by your marketing are buying from you or the competition. Ask if they bought, and if so, from whom. Ask why and how much they spent.
A Web-based pay-for-performance program designed to compensate 'affiliate' partner web sites for driving qualified leads or sales to a 'merchant' web site.
the system used by marketers who are responsible for producing qualified leads enabaling the sales force to execute in the field; integrates offline and online marketing channels, including email, direct mail, advertising, the Internet, call centers, ...
Conversion Rate: The rate at which qualified leads convert to sales, calculated by dividing the number of closed leads by the number of qualified leads delivered to the sales force.
Next you provide a telephone or mail follow-up to the fulfillment package. It's been estimated that you can double the number of qualified leads you end up with through a fulfillment follow-up step.
 See also: Leads, Cost, Advertising, Marketing, Market
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