Qualitative Marketing Research

qualitative marketing research
marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy, qualitative research techniques include focus groups, ...

a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, ...

Depth Interviews - a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.

focus groups - A qualitative marketing research method whereby a group of 10-12 consumers from the target market are led through a discussion regarding a particular topic such as a product, service, or advertising campaign.

See also: Product, Control, Price, Market, Sales