Quality control

quality control
marketing definitions
marketing glossary
Definition: An ongoing analysis of operations, to verify goods or service meet specified standards, or to better answer customer and/or user complaints.

quality controls
measures taken by organisations to ensure that all legal requirements, and consumer expectations, of their products are met; good product performance, achieved by efficient quality control, ...

Quality Control (QC): The process of verifying the accuracy of marketing research projects.

quality control An ongoing analysis of operations, to verify goods or service meet specified standards, or to better answer customer/user complaints. Libraries have been criticized for not employing more quality control standards on library services.

A quality control measure which may involve observing, auditing and checking the interviewing for the purposes of ensuring required procedures are followed and to give feedback and instruction to the interviewers.

Quality controls.
Budgets.
Ratio analysis.
Marketing research.
Marketing information systems (MkIS).
Feedback from customers satisfaction surveys.
Cash flow statements.
Customer Relationship Management (CRM) systems.

Business Format Franchising An arrangement in which the franchisee receives assistance on site location, quality control, accounting systems, startup practices, management training, ...

See also: Control, Market, Customer, Marketing, Research