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In most cases the more features included or the higher the quality level for a particular feature, the more expensive the product is to produce and market.
Is More Better?
the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the formal product or tangible product, see augmented product and core product
adaptive selling ...
By knowing what the present markets needs, a firm may see ways to add or modify product features, create several quality levels, or add more types or sizes to better satisfy customers while seeking, also, to expand.
 See also: Marketing, Offer, Market, Product, Cost
  
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