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management technique with its origin in Japanese industry, developed as a means of increasing productivity; groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product ...
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On a side note, to have a successful marketing campaign you must have a quality product. If you hope to sell garbage, then you belong in a black hole. Well, that was a lot of blabbering, but the goal was to convince you that times have changed.
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See also: Product, Market, Marketing, Service, Offer
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