An ad quality score, often just called a quality score, is a number assigned by Google.com to paid advertisements in a hybrid auction that determines each advertisement's rank on a search engine results page.
What is Quality Score?
Quality Score (also known as QS) is calculated by Google AdWords and looks at a variety of factors to measure how relevant a keyword is to the ad text, the landing page and to a user's search query.
quality score: A score assigned by search engines that is calculated by measuring an ad's clickthrough rate, analyzing the relevance of the landing page, ...
Quality Score
Basis for measuring the quality of keywords and determining minimum PPC bids.
Quality Score
The quality score is a dynamic metric used by Google to assess the quality and relevance of your ads and landing pages. It determines your keyword status, minimum CPC bid and ad rank.
Quality Score
A score placed upon a certain page based upon its elements and their properties. Google likes pages that are content-rich and gives preference to them by giving them a higher quality score.
Quality Score: Reflects an ad's historical CTR, keyword relevance, landing page relevance and other factors proprietary to Google. Yahoo refers to it as a Quality Index.
Other quality score criteria are:
Whether the landing page is part of a full website which minimally has to include a Contact-, an About Us- and a Privacy Policy-page.
Landing Page Quality Scores - A measure used by Google to help filter noisy ads out of their AdWords [link:] program.
Ad Rank
Google AdWords multiplies Quality Score (QS) and the maximum CPC (Max CPC) to reach an Ad Rank for each ad.
algorithms which detect thin affiliate sites and duplicate content;
manual review; and,
implementation of landing page quality scores on their paid ads.
See also: ...
The Cost Per Click (CPC) is the actual click cost, equating to the exact or lower amount of the advertiser's maximum keyword bid depending on ad performance, quality score, and competing bids.
Definition of Geo-Targeting ...
Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages. [edit] Agent Name This is the name of the Crawler/spider that is currently visiting a page.
Introduced in 2001, AdWords was the first pay per click provider offering the concept of Quality Score, factoring search relevancy (via click-through rate) in along with bid to determine ad position.
Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad "quality scores, ...
two sites but only 15 seconds on the third, it is likely that the third site has lower quality content on it. It would certainly be possible for a sophisticated search engine to take this information into account in giving the site a quality score.
 See also: Click, PPC, Market, Landing Page, Marketing
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