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Quantitative Research - Definition of Quantitative Research ...
Quantitative Research
Research based on collected objective data that can be subjected to statitstical analysis.
Contributed by: MarcommWise StaffSee: Qualitative Research
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Quantitative Research:
Research performed in search of empirical evaluations explaining consumer attitudes, behavior, and/or performance. Conducted to forecast numerical measurements of product acceptance and consumer purchase intents.
Quantitative Research
Research used to statistically estimate the viewpoints of a population providing estimates of percentages or averages. This research usually employs larger samples and takes less of the respondent's time.
Quantitative research: the collection of quantified data, for example sales figures, demographic data, purchase frequency, etc., that can be subjected to statistical analysis.
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Quantitative Research
Market research that concentrates on statistics and other numerical data, gathered through opinion polls, customer satisfaction surveys and so on. Compare 'qualitative research'
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Quantitative research - This method of market research utilizes sampling techniques (opinion polls, customer satisfaction surveys) to collect objective date.
Quantitative Research
A market research approach that focuses on gathering statistical data and measuring, evaluating and defining precise differences and similarities.
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Quantitative research - A method of research that statistically records and measures consumer trends and responses.
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Rate - The fee charged by a communications medium to an advertiser per unit of space or time purchased.
Quantitative research
A method of advertising research that emphasizes measurement of incidence of consumer trends within a population.
Questionnaire
The printed or computer form or instrument used to ask specific questions in a survey.
Qualitative research A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. Quantitative research A method of advertising research ...
This is a big change from normal quantitative research, which relies on hard data and statistics to draw conclusions.
However, it may not hold the same level of relevancy as quantitative research due to the lack of scientific controls with this data collection method. For example, a researcher may want to know more about how customers make purchase decisions.
Market research that does not use numerical data but relies on interviews, 'focus groups', 'repertory grid', and the like, usually resulting in findings which are more detailed but also more subjective than those of 'quantitative research'.
 See also: Market, Research, Customer, Marketing, Qualitative research
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