Home
Business & Finance
Marketing
Marketing Tools and Help
Marketing Glossary
Questionnaire - Definition of Questionnaire ...
Questionnaire:
A group of carefully worded questions that, with consumer responses, would aid researchers in achieving necessary data to fulfill research objectives.
Quota:
The required number of units.
questionnaire
an instrument used for soliciting responses in a marketing research survey, a list of questions
quick ratio ...
Questionnaire
The printed or computer form or instrument used to ask specific questions. Questions are to be asked exactly the same way by all interviewers on a study.
Questionnaire
Base document for research purposes, providing the questions and structure for an interview or self-completion and providing space for respondents' answers.
Quota sampling ...
Questionnaire Pre-testing - the trialing of a questionnaire to be used in a marketing research study on a small sample of respondents from the target group prior to its full-scale use in order to eliminate ambiguities and other design problems.
...
Questionnaires
Advantages
Relatively cheap compared to other forms of research methods.
Respondents can be guided through with ease.
questionnaire A document that is used to guide what questions are to be asked respondents and in what order, sometimes lists the alternative responses that are acceptable.
Survey questionnaires often contain mistakes.
Fotolia.com"
Analyzing survey results is perhaps the most challenging part of the research survey process.
Structured Questionnaire - A questionnaire used in large surveys where specific answers are anticipated. They include the use of multiple choice and scale questions.
Pre-Testing the testing of a questionnaire, advertisement, etc on respondents selected from the target market before using it in a full-scale research study, campaign, etc. See Questionnaire Pre-testing.
Questionnaires, in contrast, are highly inflexible. It is not possible to ask follow-up questions.
Lists are collated, or purchased, and a predesigned questionnaire is mailed to a sample of respondents. Mail surveys do not tend to generate more than a 5-10% response rate.
The term used for when a market research ‘questionnaire’ is implemented over the telephone rather than face to face or via the internet. Telephone Interviewing is known by a number of different names, including tele-research.
This method captures information through the input of responses to a research instrument containing questions (i.e., such as a questionnaire)..
Rating scales: a form of multiple choice market research questionnaire question in which respondents are asked to indicate their answer on a scale, ...
In addition to a wide range of articles, the website includes a "Brand Assessment Questionnaire" that allows you to compare your responses to 30 questions related to branding with the responses of others that have taken the online quiz.
A technique for representing the attitudes and perceptions of individuals; also called Personal Construct Technique. The technique can be useful in developing market research (and other) questionnaires. Also known as 'Kelly Grids' ...
by asking questions and getting the answers right away, by filling out questionnaires during the Webinar and being presented with the results in real time or just watching a visual presentation to the topic under discussion.
 See also: Market, Research, Marketing, Respondent, Product
|
