Rate Card
Advertising Rate Card
Web (Google)
Marketing Terms
dictionary . education . acronyms . start ...
Rate Card - A price list showing rates charged for commercial time.
Rating - Estimated percentage of the universe of TV households (or other specified group) tuned to a program at once. Ratings are expressed as a percent.
Mortality Rate / Definition from the Women's Health Glossary
Definition of Interest Rate Lock in Real Estate
Laura Lake
Marketing Guide ...
Rate is of Latin origin, reri, ratus = to judge]
Recommended Resources:
Ebook about proven methods to boost website Conversion Rates written by Superaffiliate Ewen Chia ...
The bounce rate is defined as the number of visitors who bounce, or leave without visiting another page on the site. Bounce rates are expressed in percent.
adoption rate determinants
factors which influence the rate of adoption of a new product, see communicability, compatibility, complexity, divisibility, and relative advantage ...
A conversion rate can be one of the most important factors in a paid inclusion campaign. The measure of whether the money poured into a marketing campaign is worth it or not is certainly something that any business will want to know.
[edit] Clickthrough rate the rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.
Rate Card
A list of the standard rates for a publication, radio station/network, television station/network, Web site or other advertising vehicle.
Contributed by: MarcommWise Staff
Rating Point ...
Rate:
A fixed ratio that represents the relationship between two things.
Ratio:
A measurement that explains one number or object in relation to another number or object.
Rate of opening: Opening rate of an email campaign corresponds to the ratio ([opened messages / sent or delivered messages] * 100). It is obtained for the sending of an email in the HTML format.
Open Rate
This is also referred to as the read rate. This is the number of emails that are opened in an email marketing campaign as a proportion of the total number of emails sent.
to the top ...
Open Rate (OR): The percentage of times an email is opened out of the entire number of emails sent (or delivered, depending on how you want to calculate it). If the email is opened 2,000 times and 10,000 emails were sent, then you have a 20% OR.
Drop rate
The calendar date, generally determined at time of scheduling the campaign, when the direct mail package is due for delivery to CPC.
Open rate - The number of times that recipients opened the e-mail messages in HTML format (excludes plaintext e-mails)/number of e-mail that were delivered ratio (can be multiplied by 100 to express the result as a percentage).
Open Rate " Number of people who open an e-mail message divided by the total number of e-mail messages sent.
Opt-In " To grant permission for a company to send e-mail by making a direct request to be included on a mailing list.
Burn-Rate: [bur] Burn-rate refers to the amount of money a company spends from month to month (money burnt) in order to survive.
line rate - Cost per agate line, the basic unit used to compute the cost for newspaper space.
listening area - Total extent of a radio station's signal.
Click Rate - this is the percentage number of times that a user sees an ad or link on a web page and actually clicks it to view the webpage being promoted.
Usage Rate Refers to average sales per day, in units, of merchandise.
© Prentice-Hall, Inc.
A Simon & Schuster Company
Upper Saddle River, New Jersey 07458
Legal Statement ...
Churn rate: It is the average number of customers who leave a service or buy another product during a period of one year.
Error Rate - the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
fixed-rate bond Offers a fixed set of cash payoffs each year until maturity, when the investor also receives the face value of the bond in cash.
Going-rate pricing
A pricing strategy that sets price largely based on the prices of competitors
Growth stage ...
Bounce Rate - The instances of visitors entering and leaving the same page.
Click Through Rate - Usually used as banner ad success. It is number of clicks/ number of impressions.
Bounce Rate:
This is the rate of visitors that enter your site, and leave within the first 5 seconds (as calculated by Google Analytics) without viewing another page.
Blog/Web Logs: ...
Bounce Rate: The percentage of visitors to a website who view only one page before leaving the site. This is a key metric to track and is a good indication of landing or entrance page's ability to monetize traffic to that page.
Bounce rate
Percentage of hard/soft bounces relative to the total emails sent. Always a relative ratio since some systems do not report back to the sender clearly.
Broadcast ...
Bounce Rate - This shows a percentage of entrances on any given page that resulted in an exit from the page without entering any other page on the site.
Bounce Rate: The term bounce rate refers to how quickly a visitor leaves a website.
Refusal Rate
The percentage of people who refuse to participate in a particular study.
Rate Card - The published rates and ad space availability for a particular media such as a web site. Usually subject to change and often negotiable. May also include technical details regarding the banner specifications.
rate of purchases
size/volume of purchases
Promotional objectives
level of brand/company awareness
traffic building ...
Rate card - Information provided by media to advertisers containing information concerning advertising costs, issue dates, closing dates, cancellation dates, circulation data, etc.
Rate
The amount charged by a communications medium to an advertiser based on per unit of space or time purchased. The rate may vary from national to local campaigns, or may be a fixed rate. To estimate a particular medium's ...
hit rate
The number of files downloaded as part of a web page
hyperlink ...
Base Rate: The cost to rent a list sans any additional selects.
Batching: The gathering and organizing of incoming orders.
Benchmark: A measurement or standard that serves as a point of reference by which process performance is measured.
FLAT RATE
A uniform charge for advertising space or time, with no discounts for volume or frequency.
FLIGHT
A period of time during which commercials or ads are scheduled and run.
fill rate An inventory's availability goal used when setting customer service objectives, for example 80 out of 100 reference questions were answered in a workday.
// The rate (expressed in a percentage) at which users click on an ad. This is calculated by dividing the total number of clicks by the total number of ad impressions.
Premium rate text messaging used to opt-in to special content such as ring tones.
Remote Tuning ...
The going rate for package inserts is an average of $50/M. The number of outside inserts varies from 4-8. Generally only noncompetitive pieces are included together.
Pass-along rate - The number of times a received document (article, newsletter, brochure, report, etc.) is shared with other individuals.
Conversion Rate Calculator
This calculator allows you to see the impact improving your website conversion rate has on your total online sales. Enter your visitors and total orders, and you can see what an increase in conversion can do.
Ad click rate ; Sometimes referred to as click-through, this is the percentage of ad views that result in an ad click.
Ad clicks ;Number of times users click on an ad banner.
Conversion rate
A measure of campaign success - the number of prospects who have been converted into customers
A legal term to prevent the unauthorised copying of work such as images or text ...
Response Rate
The level of replies to a particular campaign. Usually portrayed as a percentage.
Respondent
A respondent is any individual or company from or about whom data is collected or is approached for interview.
Discount Rate:
A percentage of each transaction that the merchant is charged by the Merchant Service Provider for facilitating a credit card transaction.
Conversion Rate - The number of visitors who convert (take a desired action at your site) after clicking through on your ad, divided by the total number of click-throughs to your site for that ad.
High Bit Rate Digital Subscriber Line (HDSL) A technology that supports high speed transmission of data over copper wires. See Digital Subscriber Line.
hollow PC See Internet appliance.
Conversion rate
The percentage of visitors to a web site who complete a process designed by the web marketer.
Conversion Rate The number of recipients that completed a desired action as a result of an email message compared to the total list size, represented as a percentage.
Conversion Rate: The ratio that measures the relationship between a visitor and buyer.
Cost Per Click (CPC): A method of pricing online advertisements. Advertisers pay the publisher an amount based on the number of clicks an ad receives.
Conversion rate
The percentage of desired actions (sale, lead, etc.) divided by the number of clicks on the ad. For example, 10 sales from 100 clicks would yield a 10% conversion rate.
Conversion rate
The measure of the number of specific calls to action divided by the total number of unique page visitors.
Low response rate approximately 3%
Take longer
Have to be short.
Questions may be misinterpreted, and there is no interviewer their to guide the respondent.
Conversion Rate: The percentage of clicks that result in a commissionable activity (sale or lead).
Cost per Click (CPC): The amount an advertiser pays for each click to an advertisement ...
Conversion Rate
The conversion rate is the percentage of visitors who make a desired action following a visit to a web site.
Conversion rate - the percentage of visitors who take a desired action prompted by a message
Cookie - the information that is stored on a website visitor's computer by a website so preferences are remembered on future requests ...
Conversion Rate - The primary success metric for landing pages
Dynamic Site Change - Dynamically changing content, images or other elements according to a user's real-time preference (e.g. search term used) ...
 See also: Market, Marketing, Product, Advertising, Service
|
