grp
gross rating points
marketing glossary
marketing definitions
Definition: Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
Rating Point
One percent of all households viewing (television) or listeners listening (radio) to a particular station at a particular time.
Contributed by: MarcommWise Staff
Reach ...
Rating Point
A value equal to one percent of a population or universe.
Gross Rating Point (GRP) - A unit of measurement of audience size. It is used to measure the exposure to one or more programs or commercials, without regard to multiple exposures of the same advertising to individuals.
Gross Rating Points (GRP)
The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.
H ...
Gross Rating Points - a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency.
Gross Sales - the total revenue from all sales to customers in a specified period.
gross rating points (GRPs) - A measure that represents the total delivery or weight of a media schedule during a specified time period. GRPs are calculated by multiplying the reach of the media schedule by the average frequency.
Rating point - In TV or radio, one percentage of all receiving households who are listening to or viewing a particular channel at a given time.
Rating point
In television, one percentage of all TV households who are viewing a particular station at a given time. In radio, one percentage of all listeners who are listening to a particular station at a given time.
Television Rating Points (TRPs): The TRP Monthly Reports give data of frequency of viewing, overlapping of viewership amongst TV programmes.
TRP (Target Rating Points): A ratio of the gross rating points times the ratio of a specifically targeted audience.
Gross rating points (GRPs)
Ratings are an estimate of the percentage of individuals or households that will be exposed to a television or radio commercial. Each TV program or radio daypart delivers a specified number of rating points.
 See also: Point, Rating, Advertising, Market, Research
  
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