As a home business owner, you want to maximize your dollars and exposure, reaching out to your current and potential customers at the right time, and with significance.
Definition: The estimated number of individuals in the audience of a broadcast that is reached at least once during a specific period of time.
Marketing Glossary ...
Market reach can be measured along two dimensions: 1) channels served and, 2) geographic scope of a media outlet.
Reach A measurement of an ad's exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More.
Reach - (1) In media ratings, the unduplicated number of individuals or households exposed to an advertising medium at least once during the average week for a reported time period. It is interchangeable with Cumulative Audience and Net Reach.
Reach The number of distinct people exposed to a retailer's ads in a specified period.
Recommendations The stage in the research process during which the alternative approach to best solve a problem or issue is presented.
Reach
The number of individuals or households within a specific target audience that sees a particular marketing message. It can be stated as a percentage of the target audience.
Contributed by: MarcommWise Staff
Recognition ...
reach
the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign
reactive marketing control systems ...
Reach
The number of unique users who’ve viewed an online advertisement.
to the top ...
Reach
The number of different people in the target audience reached at least once by an advertisement.
Readership ...
Reach Report
This type of report look at what percentage chance there is in an end user finding a specific web site regardless of what search engine they use.
Reach:
The number of unique users who have been served an advert.
Rich Media:
Adverts that allow for users interaction and can include sound, video and/ or animation.
Reach
The number of unduplicated households or people exposed to a program, group of programs, or an advertiser's schedule over a specific time period.
Reach x Frequency = Gross Rating Points ...
Reach; Unique Web users who visited the site over the course of the reporting period, expressed a percentage of the universe for the demographic category. Also called unduplicated audience.
Reach: the percentage of the target market exposed to an advertisement at least once during a specified period.
Reach
Unique Web users that visited the site over the course of the reporting period, expressed as a percent of the universe for the demographic category. Also called unduplicated audience ...
Reach - Reach refers to the estimated number of individuals or households exposed to an advertising message during a specified period of time. It can be given as either a percentage or number of individuals.
REACH
The number or percentage of a population (demographic) group exposed to a media schedule within a given period of time in a specified geographic area.
Reach - The percentage of the target audience exposed to an ad at least once during a defined period of time.
Recognition - The ability of research subjects to recognise a particular ad or campaign when they see or hear it.
Reach or net reach
The total number of adults reached by the schedule one or more times.
reach The number of people or households exposed to a particular advertising media or media schedule during a specified time.
effective reach - A measure of the percentage of a media vehicle's audience reached at each effect frequency increment.
(b) You have reached the end of the sales call. How would you close the deal for the pension scheme with Mr Boosh?
Shall I arrange the pension for you? [i.e. ask for the business] ...
Does the cause reach your target market? This is important. In the above example, as cool as I think that opportunity is, I'm not racing to sign up. Why? Because chances are, I'm not hitting enough of my target market to make it worth my while.
As the product reaches the decline stage the organisation will use the strategy of reminding people of the product to slow the inevitable
Internet promotion.
Definition: Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
Related Articles ...
TV, Radio. Idea to reach large audience. Niche Media: Cable TV, Direct mail, etc. Reach the target audience with specific demographics, narrowly defined target audience. Non-Conventional Media: Internet.
Who are Media Planners?
These blacklists are used to reject inbound email, either at the server level or before it reaches the recipient’s in-box.
A system whereby you can learn in a call center what number the incoming callers dialed to reach you. Important because many call centers handle calls from many incoming numbers for many purposes, but use the same bank of agents to take the calls.
Mass Media Advertising advertising in a non-selective way by means of the popular media in order to reach the widest possible audience.
Eventually, however, many products reach a growth phase-sales increase dramatically. More firms enter with their models of the product. Frequently, unfortunately, the product will reach a maturity stage where little growth will be seen.
Social Media Community Outreach Programs - We can work with your in house social media marketing and public relations teams to help build your online community outreach program.
This irreverent quiz show, a favorite among CD-ROM game players, now offers its game online, where companies such as Seven Up, Hugo Boss, and 20th Century Fox Film reach out to the site's 150,000 players each month.
Landing Page: The specific web page that a visitor ultimately reaches after clicking a Search Engine listing.
It's becoming increasingly difficult to reach consumers. More and more, people tune out product communication, particularly advertising, which is alternately perceived as invasive or thought of as entertainment.
High Technology (high tech) A term with vague and far-reaching meaning. This covers electronics, data technology, telecommunications, medical technology and bio-chemistry.
TV is very good for reaching a large audience with a 30 second message, but is not useful for customer service. The web, however, is truly flexible. It can communicate information to multiple target audiences, simultaneously.
An ETC system reaches out and "grabs" sales ticket information electronically. Buyer information is contained on the magnetic strip on the back of the credit card.
Search Funnel - Movement of searchers, who tend to do several searches before reaching a buy decision, that works from broad, general keyword search terms to narrower, specific keywords.
Connector ODBC: size of data base, Open DataBase Connectivity : The standardized interfaces allowing an customer application under Windows to reach a data base, independently of the type of this last one.
The picture includes only 3 levels below A but this can reach further down in most organisations. In this example a downline is organized in units of 2, that is, each partner can only have 2 downliners in the direct level below.
A process of determining how much advertising is necessary to reach your target audience. There are three factors to consider. How many impressions will your ad receive or how often is it viewed.
Scheduling the email campaign to reach the audience at the most opportune time so it is most likely to be read. Even the day of the week and what time of day the mailing goes out are important considerations.
A form of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, purchase history, or observed behavior.
Geo-Targeting - The ability to reach potential clients by their physical location. The major search engines now all offer the ability to geo-target searches in their Pay-Per-Click campaigns by viewing their ip addresses.
Banner exchange networks differ from simple link swaps in terms of potential visitors reached. Members of large banner exchanges have the potential for their ads to be shown on thousands of other sites.
Bounce: The consistent inability to reach someone at a given e-mail address.
The specific web page that a visitor reaches after clicking on a PPC listing.
Targeting: Targeting allows advertisers to specify the types of users they would like to reach with their ad.
The use of multiple media activities to reach a targeted customer group. A channel could be a web site, an email, a bricks-and-mortar business, a mail order catalog, etc.
Lynda McHardy, Director, Membership Marketing and Services can be reached directly at 416-646-4638 to answer questions or simply enroll your organization within membership.
The advertising cost to reach 1000 viewers. Allows you to compare costs from one ad venue or type to another. Work out CPM to establish success of PPC campaign
cost-per-click (CPC) ...
Referring URL: The URL a user came from to reach your site.
Residual Earnings:
Programs that pay affiliates for each sale a shopper from their sites makes at the merchant's site over the life of the customer.
Bounce " When an e-mail is not able to reach an individual, often because of a wrong address, full mailbox, spam filter, or problems with the e-mail server.
Invisible Web
Web Pages that are not reachable by search engines.
IP (Internet Protocol)
This protocol allows for machines to communicate to each other via the Internet.
Disposition
The result of an attempt to reach or contact a potential respondent.
Distribution Check
A check and recording of the availability of specific items in stores.
when Web pages previously accessible at a particular URL are no longer reachable at that URL due to movement or deletion of the pages.
Lead Management
Leads
Learning Log
Link Popularity ...
Landing page
A specific web page reached when visitors click on a display ad, organic listing or text based advertisement.
Affiliate Marketing - Affiliate marketing programs allows merchants to expand their market reach and mindshare by paying independent agents on a cost per action (CPA) basis. Affiliates only get paid if visitors complete an action.
MEDIA RESEARCH - A study of radio, television and print media for the purpose of reaching the optimal consumer audience.
MENTION - A brief item in the press or broadcast media referring to a person, product, or service.
 See also: Market, Marketing, Product, Offer, Customer
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