Real Positioning - the modification of a product offering so that it delivers more satisfactorily the benefits those buyers of this kind of product desire.
Rebate - a temporary price reduction to encourage immediate purchase.
See Real Positioning; Repositioning. Market Potential the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality, see market positioning, real positioning, repositioning, ...
 See also: Cycle, Attribute, Variable, Marketing, Mix
  
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