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Day-After Recall Test - Definition of Day-After Recall Test ...
recall tests
a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed
receiver ...
Recall
In marketing or audience research refers to the concept of a respondent being able to remember a particular event, advertisement or experience. Recall can be aided or unaided.
Recency ...
Recall Measurement:
A respondent recounting what he/she remembers about something they have read, heard or seen without the bene-fit of stimuli. The method is used in measuring brand and advertising awareness.
Recruiter
See Interviewer.
Ad Recall:
This measures a respondent’s recollection or recall of an advertisement. The respondent’s answers provide insight to the most memorable attribute of the advertisement.
safety recall
the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe
safety stock ...
Unaided Recall
The ability to recall information about an advertisement, product, service or brand without any prompting. The level of unaided recall in recipients of marketing communications is used as one measure of communication effectiveness.
product recall
the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable
product strategy ...
ad recall
A measure of advertising effectiveness in which a sample of respondents is exposed to an ad and then at a later point in time is asked if they remember the ad. Ad recall can be on an aided or unaided basis.
Aided recall
A research method frequently used to determine what consumers remember about an advertisement they have seen or heard.
Recall The portion of relevant documents that were retrieved when compared to all relevant documents.
advertising recall; advertising copy testing, sales promotion response rates, sales force compensation, traffic studies (outdoor advertising), public relations media placement
Pricing
price elasticity analysis, optimal price setting, discount options ...
Involvement: A customer with higher levels of involvement with the product, service and marketing information will have more recall than a consumer with less involvement.
When I got started in Internet Marketing, I recall there being a definite learning curve of terms and expressions. The aim of this post is to shortcut your learning curve, so I have compiled a definitive list of Internet Marketing terms.
It basically said, ‘Joan’s Gems is back at the Farmer’s Market, now through…’' recalls Joan. “There are only 700 people in this town, but I know they all go to the post office.
BrandLift - A measurable increase in consumer recall for a specific, branded company, product or service. For example, brand lift might show an increase in respondents who think of Dell for computers, or WalMart for "every household thing.' ...
Burke test - A method of posttesting television commercials using a day-after recall test (now known as ASI Recall Plus Test) ...
Continuity
Scheduling advertising consistently over a period of time without interruption in order to build or maintain advertising awareness and recall.
Co-Op Advertising
TV advertising paid for jointly by a manufacturer and retailer.
As a web browser, we access a computer on the web by calling the domain name, which masks the IP address. Domain names are easier to recall. Domain names serve as the first part of the URL (web address).
Wikipedia
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 See also: Market, Product, Marketing, Brand, Advertising
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