day-after recall test
marketing glossary
marketing definitions
Definition: A research method that tests consumers' memories the day after they have seen an ad, to assess the ad's effectiveness.
recall tests
a means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed
receiver ...
Day-after recall test A research method that tests consumers' memories the day after they have seen an ad, to assess the ad's effectiveness.
Recall Measurement (Recall Test): A type of posttest that investigates respondents' ability to recall something they may have read, heard, or seen. Recall measurements can be taken without or with the benefit of some form of stimulus material.
Burke test - A method of posttesting television commercials using a day-after recall test (now known as ASI Recall Plus Test) ...
 See also: Customer, Market, Feature, Advertising, Research
  
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