receiver
the target of a message in the communication process
reciprocity ...
Receiver - A device that handles the receipt of the email and delivery to the end recipient, usually identified by the domain at the end of the email address of the recipient in the ?To? line. (ie: aol.com) ...
Satellite Receiver - Equipment (a satellite dish) used to obtained a specific communications satellite signal.
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the intended receivers of an advertiser's message.
the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet; for example, ...
The option for the receiver to contact the marketer by hitting "reply". An example of language might be "To contact us, hit reply to this e-mail"
Other instructions for contacting the sender, such as: ...
Differences due to translation or cultural understanding can result in the message receiver having a different frame of reference for how to interpret words, symbols, sounds, etc.
Characteristics of the message receiver (consumer)
Intelligence: unless you are specifically marketing a product to extremely intelligent individuals, it is best to word marketing messages on a level most people can understand, ...
With other media, the marketer has more control on how the receiver receives the message. The web is a multi-media medium. This is in terms of its hyperlinking scheme, and its use of text, audio and video.
information processing model - A model of advertising effects developed by William McGuire that views the receiver of a message as an information processor and problem solver.
The NFC communications protocol allows for an initiating device that actively generates a Radio Frequency field that is used to power a passive receiver.
These receivers (named because they typically sit on top of a television set) convert and display broadcasts from one frequency or type - analog cable, digital cable, ...
Blocked Calls:
Incoming telephone calls that do not go through to the receiver, but are stopped by a busy signal upon dialing the number.
Blocks:
Defined by the Census as a piece of land that is equal in size to a city block.
the transmission of a message from sender to receiver without using words
normative influence
the influence exerted on an individual by a reference group to conform to its norms ...
Advertising - Paid for communication from an identifiable source, designed to persuade the receiver to take immediate or future action.
Advertising elasticity - The relationship between a change in advertising budget and product sales.
So, free is a relative term, especially if you or the e-mail message receiver succumb to the advertising that typically accompanies the free e-mail account.
Rhythm is easier to create if there is an association to the receiver's past - like a particular jingle on TV during their teen years for those now in their 50s. I still hold one from a TV ad long ago, "Winston tastes good like a cigarette should.
Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.
to the top
Goal ...
Digital Certificate: An attachment to an electronic message used for security purposes. The most common use of a digital certificate is to verify that a user sending a message is who he or she claims to be, and to provide the receiver with the means ...
The technology requires a television receiver and a chip that converts the signal from analog to digital.
It is expressed as a four-part series of numbers separated by periods that identifies every sender and receiver of network data. The numbers represent the domain, the network, the subnetwork and the host computer. For example: 127.0.0.
 See also: Market, Marketing, Advertising, Product, Company
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