Recency
Is the name given to a method of audience research, usually relating to newspaper and magazines, which attempts to measure respondents' readership of specific publications by asking questions like... 'when did you last read an issue of??' ...
Recency " Time since the latest purchase or activity for a person or business.
Registration " Alignment of printing plates using "registration marks" that are located at identical places on each plate.
Recency/Frequency/Monetary Value (RFM): Three measures considered to determine the value of a customer in terms of the time since the last purchase was made, ...
(as in CD-ROM) Cell code After completing RFM analysis, every customer is assigned a Cell Code which identifies her recency frequency and monetary level of buying. The cell code is often used in mailing.
Implicit Data - Information that is revealed by a prospect's online behavior such as pages visited, and recency or frequency of visits ...
 See also: List, Service, Marketing, Product, Market
  
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