Recognition
The ability of an individual to recall an ad or campaign when seeing or hearing it again or upon having it described to him or her.
Contributed by: MarcommWise Staff ...
recognition merchandise
award, often personalized, used to acclaim performance or milestones, may be useful objects (paperweights, clocks) or for display only (plaques, trophies)
recognition tests ...
Recognition Method
Is a research technique to determine the extent of a respondent's ability to remember an advertisement, a publication or a program with the aid of a cue offered by the interviewer.
Replicated Readership ...
Brand Recognition - the stage of brand loyalty at which the buyer is aware of the existence of a particular brand but has no preference for it.
Brand recognition
A customer's awareness that a brand exists and is an alternative to purchase
Breakeven ...
Agency recognition: Acknowledgment by media owners that certain advertising agencies are good credit risks and/or fulfill certain requirements, thus qualifying for a commission.
Need Recognition
In a business environment needs arise from just about anywhere within the organization. The Buying Center concept shows that Initiators are the first organizational members to recognize a need.
Problem recognition: the realisation, triggered by either internal or external factors, that the consumer or the organisation has a problem that can be solved through purchasing goods or services.
Recognition of a need - to communicate with friends, as a fashion item.
Choice of level of involvement (i.e. justifying you time and effort e.g. low for bubble gum, high for a holiday).
Recognition - The ability of research subjects to recognise a particular ad or campaign when they see or hear it.
Referral premium - An incentive offered to customers for helping sell a product to a friend.
Problem recognition - The consumer recognizing that they have a need or problem that needs to be solved or fulfilled by a particular product ...
In-Magazine Recognition Tests - to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen.
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5. Customer recognition
You can reward your most important customers by soliciting feedback from them about your products and services -- and then use the testimonial to promote your company and theirs.
Recognition (1) Formal acknowledgment given by a communications medium to an advertising agency to recognize that agency as being bona fide, competent, and ethical; therefore, entitled to discounts.
Problem/Need Recognition
How do you decide you want to buy a particular product or service? It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! ...
Database Marketing Collecting data on customers and using it to provide recognition and services to customers, resulting in increased customer loyalty and repeat sales.
Brand A name, term, sign or symbol used for identification and recognition purposes of products or services. Both a physical and emotional trigger to create a relationship between consumers and the product or service.
Consumer Choice and Decision Making: Problem Recognition. One model of consumer decision making involves several steps. The first one is problem recognition-you realize that something is not as it should be.
Software evaluation and recognition program (SERP)
Canada Post has developed a testing program called Software Evaluation and Recognition Program (SERP) which evaluates software packages for their ability to validate and/or validate and correct ...
Brand Equity: - a) is an asset b) a degree of brand-name recognition perceived brand quality, strong mental and emotional associations, and other assets such as patents, trademarks and channel relationship. c) is a measure of a number of different ...
For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales.
Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.
The issues aren't new, what's different is their widespread recognition and the shift in perceived responsibility.
Technologies used in ADC include bar coding, magnetic stripes, smart cards, machine vision, biometric identification, voice recognition, optical character recognition, and Radio Frequency Identification.
Tachistoscope (T-scope):
A device used for recognition tests by changing the intensity and exposure of images. This device is often used in package testing.
ghostwriter: A writer without a byline, often without the remuneration and recognition that credited authors receive.
Ghostwriter - As a writer with no byline, ghostwriters usually work without the recognition that credited authors receive. They often get flat fees for their work without the benefit of royalties.
Ace Awards - Annual awards by the National Cable Television Assn. In recognition of outstanding achievement in programs for cable television. Initiated in 1979.
Strategic linking, like a good television marketing plan, increases name recognition and enhances business credibility.
Brand Identity The outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors.
The Consumer Purchasing Process contrasts to the Business to Business Process that requires the following stages: Problem Recognition; General Need Description; Product Specification; Supplier Search; Proposal Solicitation; Supplier Selection; ...
a very general term; there are many different types of ASPs that share very few common characteristics. Many sub-acronyms are currently being introduced in an attempt to better make distinctions, but few of the terms have gained general recognition.
 See also: Market, Marketing, Service, Product, Consumer
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