Recognition Tests

recognition tests
a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents
recoverable draw ...

In-Magazine Recognition Tests to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.

See also: Respondent, Company, Variable, Target, New product