redemption
the conversion of a sales promotion coupon to a purchase
redemption rate ...
misredemption - The illegal redemption of coupons by persons who have not purchased the product.
missionary sales - A type of sales position where the emphasis is on performing supportive and services rather than generating or taking orders.
How will success be measured? (Clicks? Cost per click through? Cost per acquisition? Retention rate? Conversion rate? Number of leads? Number of new customers? Total order value? Web site hits? Coupon redemption? Contest entries?) ...
Some will misplace or forget to submit the rebate while others may submit after a required deadline. Marketers factor in the non-redemption rate as they attempt to calculate the cost of the rebate promotion.
A company that receives coupons and manages their accounting, verification and redemption. Full position An ad that is surrounded by reading matter in a newspaper, making it more likely consumers will read the ad.
 See also: Market, Promotion, Sales, Promotional, Retailer
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