Reference group

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Reference Group - Definition of Reference Group ...

Reference Group
A group with which the customer identifies in some way, and whose opinions and experiences influence the customer's behaviour. For example, a sports fan might buy a brand of equipment used by a favourite team.

Reference Groups Influence people's thoughts and/or behavior. They may be classified as aspirational, membership, and dissociative.

Reference groups: groups to which an individual belongs or to which the individual aspires to belong, and which influence the individual's motivation, attitudes and behaviour.

Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will be consumed-in public or in private-and whether the product is a want or a need.

reference group A group that the individual tends to use as the anchor point for evaluating his/her own beliefs and attitudes. Teenagers influence their peers regarding library use.

a reference group to which an individual belongs, see aspirational group, and dissociative group
memorandum of understanding
a formal agreement in principle between two parties ...

Reference group A group of people or organization of which an individual respects, identifies with, or aspires to join, e.g., membership or associative groups.

Reference Groups all of those whose influence plays some part in the buying behaviour of consumers. See Aspirational Reference Group; Contactual Reference Group.

Reference groups are particular groups of people some people may look up towards to that have an impact on consumer behaviour. So they can be simply a band like the Spice Girls or your immediate family members.

is out-of-stock, a competitor offers an incentive at the point-of-purchase (e.g., store salesperson mentions a competitor's offer), the customer lacks the necessary funds (e.g., credit card not working), or members of the consumer's reference group ...

Normative Influence - the influence exerted on an individual by a reference group to conform to its norms.
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See also: Market, Customer, Marketing, Service, Consumer