Reference Groups

Reference Groups Influence people's thoughts and/or behavior. They may be classified as aspirational, membership, and dissociative.

Reference groups: groups to which an individual belongs or to which the individual aspires to belong, and which influence the individual's motivation, attitudes and behaviour.

Reference groups have an influence on purchasing behavior, but the level of influence will depend on where the product will be consumed-in public or in private-and whether the product is a want or a need.

Reference Groups - all of those whose influence plays some part in the buying behaviour of consumers.

Referral Selling - selling to customers whose names have been suggested by previous satisfied customers.

Informational Influence one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups; ...

Reference groups are particular groups of people some people may look up towards to that have an impact on consumer behaviour. So they can be simply a band like the Spice Girls or your immediate family members.

Family - one's family situation can have a strong effect on how purchase decisions are made
Reference groups - most consumers simultaneously belong to many other groups with which they associate or, in some cases, feel the need to disassociate ...

a group with which an individual has contact and which influences the individual's purchase decisions, see aspirational reference group, dissociative group, membership group, and reference groups
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See also: Market, Product, Consumer, Reference group, Services