Reinforcement Advertising

reinforcement advertising
advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most satisfaction from its use, ...

Reminder and reinforcement advertising: a type of advertising, targeted at consumers who have already tried and used the product before, that reminds consumers of a product's continued existence and of its unique benefits.

See also: Cycle, Attribute, Variable, Training, Population